The decision comes as the petrochemical group has been reshaping its sports portfolio in recent months
Irishman established himself as one of the most charismatic figures in motorsport
Hollywood star’s film due for release in June as Liberty Media explores new US broadcast deal
Plus, the Business of Formula 1 season preview
Female influencers are bridging the gap between the traditional media in a male-dominated sport and a growing online fan base of Gen Z women
A new wave of talent from F2 steps up to the grid this season; Hamilton faces toughest test; Racing Bulls targets Gen Z fans; Williams hopes deals spark resurgence; Mueller becomes F1’s first female race engineer; and can Shanghai’s GP thrive devoid of its local hero?
Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue
Not one but five young drivers start for their teams in Melbourne this weekend. And at just 18, the youngest, Kimi Antonelli, has the unenviable task of replacing Lewis Hamilton
More than a quarter of a century since its last title, the British team is pinning its hopes on a new partner — and its new driver, Carlos Sainz
The seven-time champion embarks on a new chapter — but, at 40, can he rediscover his best form and deliver the Scuderia its first title since 2007?
With the race confirmed until 2030, organisers are determined to build the fan base — despite Zhou Guanyu being a reserve driver
The Haas appointment marks a milestone in a sport where female talent has long been under-represented
Peter Bayer is drawing on his youth-focused sports experience to connect with F1’s fastest-growing audience through music, fashion and social media
President Paul Kagame’s government has made sport a key focus of its international soft power campaign
Pietro Beccari is betting that the label’s sole title sponsorship of F1 will help it evolve from a fashion brand into a ‘cultural’ one
Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales
Kit Kat, Louis Vuitton, and McDonald’s are among the companies attracted to rising awareness around the sport
The motor-racing chief on the big-money rivalries at the heart of Formula One — and his championship hopes for Abu Dhabi
In November, Netflix aired its first live sporting event and more than 100mn viewers tuned in. This report analyses the ways sport now interacts with its fans and commercial backers, through the latest technologies and new takes on old traditions
Popularity of the sport grows among women, boosting hopes for greater commercial opportunities
QIA to hold 30% of racing venture that has taken over Sauber as Gulf interest in sport grows
US carmaker due to join the competition in 2026 as the 11th team
Constructors’ championship still up for grabs with next season promising to be the most competitive in the modern era
The world’s most technically advanced sport is so data-intensive that humans can no longer manage alone
Organisers cater to growing US fan base from ‘backpackers to billionaires’ as The Strip welcomes the sport back for second year
