French agency’s chief says clients are on a ‘wait and see’ attitude
Publicis wins Coke mandate in US and Canada from London-listed rival
French group ‘absolutely certain’ to be world’s biggest ad company by revenue last year, says Arthur Sadoun
Tie-up fulfils long-held ambition of chief John Wren as industry fights threat from large tech groups
The UK advertising group led by Mark Read has lost momentum and looks vulnerable
Paris-based advertising agency nudges up annual forecast on recovery in marketing budgets
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
Agreement with French group is the first prosecutors have made with an advertising agency over its alleged role
Decision comes as advertising industry faces existential threats from generative artificial intelligence
French media giant is growing faster than expected and is more profitable than ever
One of world’s largest advertising agencies says it can maintain margins despite higher inflation
In an industry disrupted by tech, employees have options to seek higher salaries and fulfilment elsewhere
French group says sales guidance impossible during Covid crisis but pledges to improve margins
The advertising industry remains under intense pressure — yet Publicis does not merit such a big valuation discount
Shares rise sharply after ad group beats sales expectations despite pandemic
Marcel Bleustein-Blanchet created a foundation for young people who lack the means to pursue their dreams
Chief insists ad group is on ‘right track’ but warns Accenture is now ‘major competitor’
Chiefs face daunting challenge as they reshape media groups for digital age
Ad group’s stock falls 15% as it warns it will miss already lowered target
Industry suffering as tech companies upend business model and corporates cut advertising budgets
Tech groups have come under pressure from regulators over spread of harmful content
Publicis veteran defends $4bn Epsilon buy in era of declining mass media
French group will need all its persuasive skills to convince investors of its purchase
Ad group acquires digital marketing agency as it steps up business transition
Digital marketing agency would expand French advertising group’s US footprint
