Accessibility helpSkip to navigationSkip to contentSkip to footer
  • Sign In
  • Subscribe
Open side navigation menuOpen search bar
Financial Times
SubscribeSign In
  • Home
  • World
    Sections
    • World Home
    • Middle East war
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
    Most Read
    • China stops buying liquefied gas from US
    • Trump ratchets up pressure on Fed chair Powell to cut rates
    • Harvard balks at Trump administration’s demand for foreign students’ data
    • Yuval Noah Harari: Trump’s world of rival fortresses
    • Non-doms quit London private members’ clubs to avoid UK tax links
  • UK
    Sections
    • UK Home
    • UK Economy
    • UK Politics
    • UK Companies
    • Personal Finance
    Most Read
    • Non-doms quit London private members’ clubs to avoid UK tax links
    • The problem with wealth taxes
    • Number of UK consumers streaming sports illegally has gone ‘through the roof’, police say
    • Asda fires opening salvo as UK supermarket price war looms
    • UK bans EVs from some military bases over Chinese spy fears
  • Companies
    Sections
    • Companies Home
    • Energy
    • Financials
    • Health
    • Industrials
    • Media
    • Professional Services
    • Retail & Consumer
    • Tech Sector
    • Telecoms
    • Transport
    Most Read
    • China stops buying liquefied gas from US
    • Is there life after banking?
    • Trading in two stocks surged before Trump family appointments announced
    • Number of UK consumers streaming sports illegally has gone ‘through the roof’, police say
    • Astronomers claim strongest evidence yet of extraterrestrial life
  • Tech
    Sections
    • Tech Home
    • Artificial intelligence
    • Semiconductors
    • Cyber Security
    • Social Media
    Most Read
    • Nvidia chief Jensen Huang flies to Beijing for talks
    • OpenAI’s mind-boggling growth masks challenges
    • UK bans EVs from some military bases over Chinese spy fears
    • Google ‘wilfully’ monopolised online advertising market, US judge rules
    • Tech industry fears Trump’s trade war will hamper US AI ‘dominance’
  • Markets
    Sections
    • Markets Home
    • Alphaville
    • Markets Data
    • Crypto
    • Capital Markets
    • Commodities
    • Currencies
    • Equities
    • Monetary Policy Radar
    • Wealth Management
    • Moral Money
    • ETF Hub
    • Fund Management
    • Trading
    Most Read
    • China stops buying liquefied gas from US
    • Trading in two stocks surged before Trump family appointments announced
    • Is the world losing faith in the almighty US dollar?
    • Few US CEOs bought the dip as tariffs rattled markets
    • US rare earth champion faces trade war test after tariffs halt China sales
  • Climate
  • Opinion
    Sections
    • Opinion Home
    • Columnists
    • The FT View
    • The Big Read
    • Lex
    • Obituaries
    • Letters
    Most Read
    • Yuval Noah Harari: Trump’s world of rival fortresses
    • Americans, it’s time to move to Europe
    • Tariffs ignore the reality of global tech supply chains
    • OpenAI’s mind-boggling growth masks challenges
    • Donald Trump’s gift to globalisation
  • Lex
  • Work & Careers
    Sections
    • Work & Careers Home
    • Business School Rankings
    • Business Education
    • Europe's Start-Up Hubs
    • Entrepreneurship
    • Recruitment
    • Business Books
    • Business Travel
    • Working It
    Most Read
    • Few US CEOs bought the dip as tariffs rattled markets
    • Three ideas to energise British tech
    • A food tour of the Jersey Shore with Hailee Catalano, the internet’s favourite cooking teacher
    • Bonuses surge for top traders at EU investment firms after cap is lifted
    • Are your team ‘playing you’?
  • Life & Arts
    Sections
    • Life & Arts Home
    • Arts
    • Books
    • Food & Drink
    • FT Magazine
    • House & Home
    • Style
    • Puzzles
    • Travel
    • FT Globetrotter
    Most Read
    • Is there life after banking?
    • Americans, it’s time to move to Europe
    • Is there such a thing as a British video game?
    • ‘A reliable, old-school Italian’ — Jay Rayner reviews Da Mario, Kensington
    • The World of the Cold War — timely reading in an age of US, Russia and China tensions
  • HTSI
MenuSearch
  • Home
  • World
  • UK
  • Companies
  • Tech
  • Markets
  • Climate
  • Opinion
  • Lex
  • Work & Careers
  • Life & Arts
  • HTSI
Financial Times
SubscribeSign In

Greenwashing

  • Wednesday, 9 April, 2025
    Moral Money
    New B Corp rules unveiled after critics allege greenwashing Premium content

    New system to use a wide-ranging set of minimum requirements across seven key areas

    Tubs of Ben & Jerry’s ice cream
  • Wednesday, 2 April, 2025
    Deutsche Bank’s asset manager fined €25mn over greenwashing scandal

    Penalty against DWS imposed by German prosecutors follows $19mn settlement with US authorities in 2023

    Montage featuring DWS’s logo against a background of cooling towers
  • Monday, 31 March, 2025
    Moral Money
    Corporate buyers still fall for green marketing puff, study finds Premium content

    Flimsy advertising attracted purchasing managers just as much as sustainability certifications

    A marketing pitch for a laptop with unsubstantiated green claims
  • Monday, 10 March, 2025
    Whistleblowing
    Ad agency AMV BBDO faces claim over Mars ‘greenwashing’

    Chocolate and cat food campaigns at centre of employment tribunal cases

    Polina Zabrodskaya
  • Wednesday, 6 November, 2024
    Unilever PLC
    UK competition regulator drops Unilever investigation into ‘green’ claims

    CMA says maker of Dove and Lynx has made changes on the packaging of some products

    Unilever signage
  • Tuesday, 6 August, 2024
    Airlines
    UK watchdog bans ‘misleading’ Virgin Atlantic ad about sustainable fuel

    Airline rebuked for claims about first long-haul flight to be fully powered by cooking and animal fats

    Virgin Atlantic airline
  • Thursday, 16 May, 2024
    Special ReportEurope’s Climate Leaders
    Too good to be true: the greenwashers’ box of tricks

    Companies are becoming ever craftier in their efforts to pose as more climate-friendly than they are

    Close-up image of a paintbrush with light green paint dripping from its bristles, set against a vibrant green background
  • Tuesday, 30 April, 2024
    Airlines
    EU investigates ‘greenwashing’ at 20 airlines

    Environmental claims come under scrutiny, including the benefits of offsetting emissions from flying

    Low-flying airliner from below
  • Wednesday, 27 March, 2024
    Asos, Boohoo and George pledge clarity on green credentials after CMA probe

    Retailers vow to use only ‘accurate and clear’ sustainability claims following greenwashing investigation by UK regulator

    Asos website
  • Wednesday, 20 March, 2024
    Air France-KLM
    Dutch court rules KLM ads ‘misleading’ in greenwashing case

    Victory for activists in latest consumer protection action over sustainability claims

    An Air France plane at an airport
  • Sunday, 7 January, 2024
    Australian regulator steps up greenwashing crackdown

    Three funds taken to court over erroneous claims in 2023 with more action to come

    Australian Securities and Investments Commission deputy chair Sarah Court speaking
  • Tuesday, 12 December, 2023
    Lex
    Unilever: consumer watchdog sees red over green claims Premium content

    Competition and Markets Authority opens probe over whether company overstated eco-credentials of products

    Jars of Unilever brand Hellmann’s mayonnaise
  • Tuesday, 12 December, 2023
    Unilever PLC
    UK regulator investigates Unilever over ‘green’ claims on products

    Competition and Markets Authority opens probe into whether consumer goods group misled consumers over environmental claims

  • Wednesday, 6 December, 2023
    Airlines
    UK watchdog bans adverts by 3 airlines over ‘misleading’ green claims

    Ads on Google by Air France, Lufthansa and Etihad found to have breached advertising code

    A Lufthansa jet takes off from Munich
  • Wednesday, 6 December, 2023
    European banks
    Eurozone banks ‘greenwash’ loans to big polluters, ECB says

    Lenders are ‘reluctant to disrupt’ relations with large CO₂ emitters

    Cooling towers and pylons
  • Thursday, 30 November, 2023
    Pressure grows for tighter scrutiny of funds’ green claims

    As regulators focus on sustainable investments, campaigners are calling for greater disclosure and even political action

    An embossed logo and name of the Financial Conduct Authority on a wall
  • Tuesday, 28 November, 2023
    ESG investing
    UK bans vague ‘sustainability’ fund labels in greenwashing crackdown

    Financial Conduct Authority moves to outlaw ‘misleading’ marketing in $250bn sector

    Signage for the Financial Conduct Authority (FCA), Britain’s financial regulatory body
  • Tuesday, 26 September, 2023
    ESG investing
    Asset managers turn to ‘green hushing’ on sustainable funds

    European vehicles drop ESG-related labels amid regulatory and reputational concerns

    An employee installs solar panels in Pessac on the outskirts of Bordeaux, France
  • Monday, 25 September, 2023
    ESG investing
    Deutsche Bank’s DWS to pay $25mn to settle SEC probes

    Asset manager’s settlement with US regulator includes historic $19mn penalty over greenwashing allegations

    The DWS logo
  • Wednesday, 20 September, 2023
    Climate legislation
    EU to ban ‘climate neutral’ claims by 2026

    Brussels to crack down on greenwashing of consumer products

    Shop in Austria
  • Sunday, 27 August, 2023
    The Big Read
    Can fast fashion kick its dirty habits?

    The proliferation of cheap, shortlived garments has come at an enormous environmental and social cost. The EU is preparing to end it

  • Friday, 18 August, 2023
    The FT ViewThe editorial board
    When the arts world goes green

    Novelists raging against sponsors should be mindful of unintended consequences

    The Edinburgh International Book Festival 2023 in Edinburgh, Scotland
  • Sunday, 2 July, 2023
    Kim Schumacher
    Japan Inc must do more to reduce greenwashing risks

    Many companies and financial institutions lack expertise or evidence to support sustainability and ESG claims

  • Tuesday, 13 June, 2023
    Anglian Water Group Ltd
    UK watchdog bans Anglian Water advert over sewage spill record

    Advert gave ‘misleading’ impression company was making ‘a positive overall environmental contribution’

    Waste water flows from a waste water outflow pipe at low tide on Pagham Beach in Bognor Regis, UK
  • Friday, 9 June, 2023
    Moral Money
    Regulators take aim at ‘lobby-tising’ Premium content

    Also in today’s newsletter, will New York’s smog crisis spark action?

    Shell’s corporate logo at a petrol station in London, with blue skies and white clouds in the background
Previous page You are on page 1 Next page

Useful links

Support

View Site TipsHelp CentreContact UsAbout UsAccessibilitymyFT TourCareersSuppliers

Legal & Privacy

Terms & ConditionsPrivacy PolicyCookie PolicyManage CookiesCopyrightSlavery Statement & Policies

Services

Share News Tips SecurelyIndividual SubscriptionsProfessional SubscriptionsRepublishingExecutive Job SearchAdvertise with the FTFollow the FT on XFT ChannelsFT Schools

Tools

PortfolioFT AppFT Digital EditionFT EditAlerts HubBusiness School RankingsSubscription ManagerNews feedNewslettersCurrency Converter

Community & Events

FT Live EventsFT ForumsFT Leaders Academy

More from the FT Group

Markets data delayed by at least 15 minutes. © THE FINANCIAL TIMES LTD 2025. FT and ‘Financial Times’ are trademarks of The Financial Times Ltd.
The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.
Edition:UK
International
Subscribe for full access

Top sections

  • Home
  • World
    • Middle East war
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
  • UK
    • UK Economy
    • UK Politics
    • UK Companies
    • Personal Finance
  • Companies
    • Energy
    • Financials
    • Health
    • Industrials
    • Media
    • Professional Services
    • Retail & Consumer
    • Tech Sector
    • Telecoms
    • Transport
  • Tech
    • Artificial intelligence
    • Semiconductors
    • Cyber Security
    • Social Media
  • Markets
    • Alphaville
    • Markets Data
    • Crypto
    • Capital Markets
    • Commodities
    • Currencies
    • Equities
    • Monetary Policy Radar
    • Wealth Management
    • Moral Money
    • ETF Hub
    • Fund Management
    • Trading
  • Climate
  • Opinion
    • Columnists
    • The FT View
    • The Big Read
    • Lex
    • Obituaries
    • Letters
  • Lex
  • Work & Careers
    • Business School Rankings
    • Business Education
    • Europe's Start-Up Hubs
    • Entrepreneurship
    • Recruitment
    • Business Books
    • Business Travel
    • Working It
  • Life & Arts
    • Arts
    • Books
    • Food & Drink
    • FT Magazine
    • House & Home
    • Style
    • Puzzles
    • Travel
    • FT Globetrotter
  • Personal Finance
    • Property & Mortgages
    • Investments
    • Pensions
    • Tax
    • Banking & Savings
    • Advice & Comment
  • HTSI
  • Special Reports

FT recommends

  • Alphaville
  • FT Edit
  • Lunch with the FT
  • FT Globetrotter
  • #techAsia
  • Moral Money
  • Visual and data journalism
  • Newsletters
  • Video
  • Podcasts
  • News feed
  • FT Schools
  • FT Live Events
  • FT Forums
  • FT Leaders Academy
  • myFT
  • Portfolio
  • FT Digital Edition
  • Crossword
  • Our Apps
  • Help Centre
  • Subscribe
  • Sign In