Accessibility helpSkip to navigationSkip to contentSkip to footer
  • Sign In
  • Subscribe
Open side navigation menuOpen search bar
Financial Times
SubscribeSign In
  • Home
  • World
    Sections
    • World Home
    • Middle East war
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
    Most Read
    • China stops buying liquefied gas from US
    • Trump ratchets up pressure on Fed chair Powell to cut rates
    • Harvard balks at Trump administration’s demand for foreign students’ data
    • Yuval Noah Harari: Trump’s world of rival fortresses
    • Non-doms quit London private members’ clubs to avoid UK tax links
  • UK
    Sections
    • UK Home
    • UK Economy
    • UK Politics
    • UK Companies
    • Personal Finance
    Most Read
    • Non-doms quit London private members’ clubs to avoid UK tax links
    • The problem with wealth taxes
    • Number of UK consumers streaming sports illegally has gone ‘through the roof’, police say
    • Asda fires opening salvo as UK supermarket price war looms
    • UK bans EVs from some military bases over Chinese spy fears
  • Companies
    Sections
    • Companies Home
    • Energy
    • Financials
    • Health
    • Industrials
    • Media
    • Professional Services
    • Retail & Consumer
    • Tech Sector
    • Telecoms
    • Transport
    Most Read
    • China stops buying liquefied gas from US
    • Is there life after banking?
    • Trading in two stocks surged before Trump family appointments announced
    • Number of UK consumers streaming sports illegally has gone ‘through the roof’, police say
    • Astronomers claim strongest evidence yet of extraterrestrial life
  • Tech
    Sections
    • Tech Home
    • Artificial intelligence
    • Semiconductors
    • Cyber Security
    • Social Media
    Most Read
    • Nvidia chief Jensen Huang flies to Beijing for talks
    • OpenAI’s mind-boggling growth masks challenges
    • UK bans EVs from some military bases over Chinese spy fears
    • Google ‘wilfully’ monopolised online advertising market, US judge rules
    • Tech industry fears Trump’s trade war will hamper US AI ‘dominance’
  • Markets
    Sections
    • Markets Home
    • Alphaville
    • Markets Data
    • Crypto
    • Capital Markets
    • Commodities
    • Currencies
    • Equities
    • Monetary Policy Radar
    • Wealth Management
    • Moral Money
    • ETF Hub
    • Fund Management
    • Trading
    Most Read
    • China stops buying liquefied gas from US
    • Trading in two stocks surged before Trump family appointments announced
    • Is the world losing faith in the almighty US dollar?
    • Few US CEOs bought the dip as tariffs rattled markets
    • US rare earth champion faces trade war test after tariffs halt China sales
  • Climate
  • Opinion
    Sections
    • Opinion Home
    • Columnists
    • The FT View
    • The Big Read
    • Lex
    • Obituaries
    • Letters
    Most Read
    • Yuval Noah Harari: Trump’s world of rival fortresses
    • Americans, it’s time to move to Europe
    • Tariffs ignore the reality of global tech supply chains
    • OpenAI’s mind-boggling growth masks challenges
    • Donald Trump’s gift to globalisation
  • Lex
  • Work & Careers
    Sections
    • Work & Careers Home
    • Business School Rankings
    • Business Education
    • Europe's Start-Up Hubs
    • Entrepreneurship
    • Recruitment
    • Business Books
    • Business Travel
    • Working It
    Most Read
    • Few US CEOs bought the dip as tariffs rattled markets
    • Three ideas to energise British tech
    • A food tour of the Jersey Shore with Hailee Catalano, the internet’s favourite cooking teacher
    • Bonuses surge for top traders at EU investment firms after cap is lifted
    • Are your team ‘playing you’?
  • Life & Arts
    Sections
    • Life & Arts Home
    • Arts
    • Books
    • Food & Drink
    • FT Magazine
    • House & Home
    • Style
    • Puzzles
    • Travel
    • FT Globetrotter
    Most Read
    • Is there life after banking?
    • Americans, it’s time to move to Europe
    • Is there such a thing as a British video game?
    • ‘A reliable, old-school Italian’ — Jay Rayner reviews Da Mario, Kensington
    • The World of the Cold War — timely reading in an age of US, Russia and China tensions
  • HTSI
MenuSearch
  • Home
  • World
  • UK
  • Companies
  • Tech
  • Markets
  • Climate
  • Opinion
  • Lex
  • Work & Careers
  • Life & Arts
  • HTSI
Financial Times
SubscribeSign In

Jemima Kelly

Columnist

Jemima Kelly writes a weekly column on society, politics and ideas. She also writes long reads, travel pieces and other features as well as a quarterly column for HTSI called “Adventures in Woo Woo”. She was previously a reporter for Alphaville, the FT’s snarky and satirical markets and finance blog. Before joining the FT, she wrote about currencies and crypto for Reuters, and she has also written for The Economist.
Email Jemima Kelly @jemimajoanna  on Twitter (link opens in a new browser window)
  • Wednesday, 16 April, 2025
    Adventures in Woo-Woo
    Jemima Kelly: ‘Don’t judge me, I’m a Gemini’

    The FT’s resident contrarian tries to make sense of astrology

    Astrology illustration
  • Sunday, 6 April, 2025
    US politics & policy
    JD Vance has the zeal of the convert — and that’s a problem

    The vice-president thinks nothing of lecturing America’s friends and allies

    An illustration of Trump walking a dog that has JD Vance’s beard
  • Sunday, 30 March, 2025
    US politics & policy
    The deep eccentricity of Donald Trump

    The US president’s rather bizarre character is crucial to understanding why he is so successful

    Ben Hickey illustration of concentric drawings in the shape of Donald Trump’s profile
  • Sunday, 23 March, 2025
    Artificial intelligence
    My date used AI to psychologically profile me. Is that OK?

    Large language models are unaware of the offline context that sensitive information might be employed in

    Illustration of a robot looking into a heart that has had its top opened up
  • Sunday, 16 March, 2025
    Managing yourself
    The shift to a more oral culture is not all bad

    Anxieties about the decline of literacy are well founded, but the spoken word opens a welcome space for nuance too

    Ben Hickey illustration of three bubble speech bubbles coloured blue, yellow and pink overlapping
  • Sunday, 9 March, 2025
    US politics & policy
    America needs a serious opposition

    Democrats should spend less time on gimmicks and more on communicating what they actually stand for

    Ben Hickey illustration of an elephant running towards a figure holding a sign.
  • Sunday, 2 March, 2025
    US politics & policy
    Ugly showdown or lovefest, Trump is all about the message

    Over the past week, we have seen two very different sides to the president’s communication style

    Ben Hickey illustration of a speech bubble with body builder arms with raised clenched fists.
  • Sunday, 23 February, 2025
    US society
    When we politicise everything we make society stupider

    By losing our ability to see things at face value we are losing our grip on reality

    Ben Hickey illustration of mask hanging on the edge of a bin
  • Sunday, 16 February, 2025
    Christianity
    The rights and wrongs of politicians ‘doing God’

    JD Vance’s musings on Catholic theology drew a rebuke from the pope himself

    Illustration of three figures standing in the middle of a few concentric circles, while two figures stand outside the circles
  • Sunday, 2 February, 2025
    US society
    Welcome to the ‘mask-off’ era

    The return of Donald Trump to the White House captures a broader cultural shift

    Ben Hickey illustration of a white mask on a black background
  • Monday, 13 January, 2025
    Mark Zuckerberg
    The cravenness of Mark Zuckerberg

    Changes to the fact-checking regime at Meta make it look like he’s caving in to Trump

    Ben Hickey illustration of Donald Trump walking Mark Zuckerberg on a lead like a dog
  • Wednesday, 1 January, 2025
    HTSISeven wellness journeys to help you find your feelgood
    Jemima Kelly tries to tap her way to happiness 

    The FT’s ‘resident contrarian’ explores the wilder shores of wellness

    Jemima Kelly practises her facial tapping routine
  • Sunday, 29 December, 2024
    Social affairs
    Let us abandon our ‘fat, relentless egos’ in 2025

    If we focus more on what’s going on around us, we may end up feeling better about things

    Illustration of a person with a massive head, which they are dragging along the floor behind them
  • Sunday, 22 December, 2024
    Architecture
    Trump and the power of Mar-a-Lago

    The former property developer well understands how buildings and spaces can be used effectively as propaganda

    An illustration of a white silhouette of Trump’s head wearing a laurel wreath on a classical column, set against an orange background
  • Sunday, 15 December, 2024
    Social Media
    Podcasts, politics and the craving for imperfection

    Lo-fi, unpolished performances have become more popular than carefully stage-managed versions of reality

    Ben Hickey illustration of a microphone broken over a fried egg.
  • Sunday, 8 December, 2024
    Democratic Party US
    Democrats must not abandon their morals

    Joe Biden’s decision to pardon his son Hunter invites comparison to Donald Trump’s most censured actions

    Ben Hickey illustration of a blue donkey climbing up a blue line on a graph, while a red elephant is walking on a downward-sloping red line
  • Sunday, 1 December, 2024
    Cryptocurrencies
    The grim ghost of crypto future

    Overconfidence since the election victory of Donald Trump could tee the sector up for its next collapse

    Ben Hickey illustration of a bitcoin sign on a bomb with a lit fuse
  • Saturday, 30 November, 2024
    Travel
    On the crest of South Korea’s tourism wave

    From kimchi to K-pop and ‘Squid Game’, the country’s cultural exports are drawing a surge of visitors

    People in traditional Korean costume taking selfies under trees heavy with cherry blossom
  • Sunday, 24 November, 2024
    US presidential election 2024
    The Trump vibe shift was there for all to see

    Voters didn’t enter the polling booths holding their noses; they went in with their eyes wide open

    Ben Hickey illustration of Donald Trump in his suit and red tie, running with his arms wide open as he breaks past the finish line
  • Tuesday, 12 November, 2024
    Working It21 min listen
    What I wish I’d known when I started my career

    Isabel and colleagues share workplace advice they wish they’d known earlier

  • Sunday, 3 November, 2024
    US presidential election 2024
    Why attacking Trump’s character has proved so ineffective

    Moral grandstanding is not the best way to convince people to come over to your side

    Ben Hickey illustration of a ‘Trump duck’ splashed with drops of water.
  • Sunday, 27 October, 2024
    Personal productivity
    If you’re going to multitask, do it mindfully

    Doing more than one thing at once can feel overwhelming — but it can also be liberating

    Ben Hickey illustration of a witch stirring a cauldron while looking at a laptop and books floating around her head
  • Sunday, 20 October, 2024
    US presidential election 2024
    The power and the perils of Trump’s ‘flow state’

    The former president’s latest town hall was a spectacle even by the standards of modern American politics

    Illustration of Donald Trump in front of a speaker’s lectern, standing on a surfboard, balancing on the crest of a wave. He is wearing a blue suit and a red tie that the wind is blowing behind him.
  • Sunday, 13 October, 2024
    Digital Media
    News avoiders relinquish their democratic privilege 

    Our fractured, algorithm-driven attention economy is all too easily exploited when people aren’t paying attention

    Efi Chalikopoulou illustration of a smiley being hit over the head by a rolled newspaper.
  • Sunday, 6 October, 2024
    Transport
    How I learnt to stop worrying and (mostly) love the e-bike

    Unsightly kerbside debris to some, eco-friendly cycles for hire have improved urban journeys

    Illustration of a Lime bike rider
Previous page You are on page 1 Next page

Useful links

Support

View Site TipsHelp CentreContact UsAbout UsAccessibilitymyFT TourCareersSuppliers

Legal & Privacy

Terms & ConditionsPrivacy PolicyCookie PolicyManage CookiesCopyrightSlavery Statement & Policies

Services

Share News Tips SecurelyIndividual SubscriptionsProfessional SubscriptionsRepublishingExecutive Job SearchAdvertise with the FTFollow the FT on XFT ChannelsFT Schools

Tools

PortfolioFT AppFT Digital EditionFT EditAlerts HubBusiness School RankingsSubscription ManagerNews feedNewslettersCurrency Converter

Community & Events

FT Live EventsFT ForumsFT Leaders Academy

More from the FT Group

Markets data delayed by at least 15 minutes. © THE FINANCIAL TIMES LTD 2025. FT and ‘Financial Times’ are trademarks of The Financial Times Ltd.
The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.
Edition:UK
International
Subscribe for full access

Top sections

  • Home
  • World
    • Middle East war
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
  • UK
    • UK Economy
    • UK Politics
    • UK Companies
    • Personal Finance
  • Companies
    • Energy
    • Financials
    • Health
    • Industrials
    • Media
    • Professional Services
    • Retail & Consumer
    • Tech Sector
    • Telecoms
    • Transport
  • Tech
    • Artificial intelligence
    • Semiconductors
    • Cyber Security
    • Social Media
  • Markets
    • Alphaville
    • Markets Data
    • Crypto
    • Capital Markets
    • Commodities
    • Currencies
    • Equities
    • Monetary Policy Radar
    • Wealth Management
    • Moral Money
    • ETF Hub
    • Fund Management
    • Trading
  • Climate
  • Opinion
    • Columnists
    • The FT View
    • The Big Read
    • Lex
    • Obituaries
    • Letters
  • Lex
  • Work & Careers
    • Business School Rankings
    • Business Education
    • Europe's Start-Up Hubs
    • Entrepreneurship
    • Recruitment
    • Business Books
    • Business Travel
    • Working It
  • Life & Arts
    • Arts
    • Books
    • Food & Drink
    • FT Magazine
    • House & Home
    • Style
    • Puzzles
    • Travel
    • FT Globetrotter
  • Personal Finance
    • Property & Mortgages
    • Investments
    • Pensions
    • Tax
    • Banking & Savings
    • Advice & Comment
  • HTSI
  • Special Reports

FT recommends

  • Alphaville
  • FT Edit
  • Lunch with the FT
  • FT Globetrotter
  • #techAsia
  • Moral Money
  • Visual and data journalism
  • Newsletters
  • Video
  • Podcasts
  • News feed
  • FT Schools
  • FT Live Events
  • FT Forums
  • FT Leaders Academy
  • myFT
  • Portfolio
  • FT Digital Edition
  • Crossword
  • Our Apps
  • Help Centre
  • Subscribe
  • Sign In